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How you can manipulate the Media
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How you can manipulate the Media
HOW YOU CAN MANIPULATE THE MEDIA
Guerrilla Methods to Get Your Story Covered by TV, Radio, and Newspapers
by David Alexander
Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right "spin." Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage; and much more. 5 1/2 x 8 1/2, softcover, 112 pp.
ArtNr: 00256
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